Struggling to Get Listed on Google as a Sole Trader?
You're not alone. Many sole traders face challenges getting their business to appear on Google—whether it's setting up a proper profile, verifying the listing, or showing up in local searches. It can feel overwhelming when you're already doing everything else on your own.

Good news: we can help.
We specialise in getting sole traders like you visible online. From creating and optimising your Google Business Profile to boosting your local SEO, we’ll make sure customers can find you where it matters most.

Let us handle the tech so you can focus on running your business.  

🚀 How Social Media Management Grows Sole Traders' Business

1. Build a Strong Personal Brand

Showcase Your Expertise: Regular content that educates, inspires, or solves a problem builds authority and trust.

Behind-the-Scenes Content: As a sole trader, showing your personality and daily process builds connection and credibility.

Professional Branding: Design consistent visuals, colours, and messaging that make you look polished and trustworthy.

2. Turn Followers into Leads & Clients

Call-to-Actions (CTAs): Use clear CTAs like “DM to book,” “Link in bio,” or “Comment ‘info’” to drive action.

Lead Funnels: Promote lead magnets like free consultations, PDFs, or mini-courses to collect emails and phone numbers.

Story Highlights & Booking Links: Use Instagram Highlights to answer FAQs and guide people to your booking link or calendar.

3. Smart Content Strategy

Educate + Sell: Mix valuable tips with service promotions (e.g., a skincare expert shares skin tips + offers a facial package).

Video + Voiceover: Use short-form videos (with your voice or branded voiceovers) to build familiarity and increase reach.

Client Results & Testimonials: Share before/afters, reviews, or client stories to boost credibility and drive inquiries.

4. Local & Niche Targeted Ads

Geo-Targeting: Run ads aimed at your city or region for local service-based businesses.

Niche Focus: If you’re in a specialised field, ads can target specific interests, job titles, or industries.

Boost Top Posts: Promote content that already performs well organically to reach more potential clients.

5. Automate and Simplify Booking

Integrated Booking Links: Connect scheduling apps directly from your profile or ads.

DM Automation: Set up auto-replies in Instagram or Facebook to answer FAQs or send booking links immediately.

6. Increase Engagement and Trust

Consistent Posting: Stay top of mind by posting several times per week with relevant and engaging content.

Interactive Stories: Use polls, Q&As, and countdowns to build engagement and anticipation for offers or events.

Community Building: Reply to every comment/DM and engage with followers to build loyalty and referrals.

7. Measure, Improve, Repeat

Monthly Reports: See what content drives the most leads, engagement, and bookings.

Adjust Strategy: Optimise posts, ads, and messaging based on what’s actually converting.

Clear ROI Tracking: Know exactly how your social media is driving real business growth.